The chief executive of the supermarket giant Morrisons has declared that he intends to stock even more British goods after the chain announced strong seasonal trading.
“Two thirds of what we sell is British and I intend it to be more,” said Potts, before confirming that Morrisons is “the UK’s biggest producer of food.”
“We are going to look for British entrepreneurs who have started their company in Britain despite recessionary times. They should call me and say: ‘I’ve got this great product. Do you want to sell it?’ If it’s legal, decent, honest and there’s consumer demand, the answer will be yes.”
His promise to British food entrepreneurs came as the supermarket saw sales leap by nearly ten percent year on year over the Christmas and New Year period.
Reflecting on the success of the business in recent weeks and the struggles posed by the coronavirus pandemic, Potts said: “Sales have been strong and our amazing colleagues have risen to the unprecedented challenges and the business has real momentum.”
But UK-based superstars Morrisons, headquartered in Bradford and currently the fourth largest supermarket chain in the UK, are not the only players looking to buy more goods from domestic producers.
German giant Aldi, whose presence in the UK has skyrocketed in the last decade, has also announced plans to spend more on British produce.
Just last week they unveiled plans to boost their spending on UK food and drink by a whopping £3.5bn over the next five years, along with £500m of investment in 2021 to build new stores, upgrade existing premises, and beef up their UK distribution system.
“With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain” said Giles Hurley, the firm’s UK boss.