The production of Cadbury’s Dairy Milk chocolate bar will soon relocate back to Britain after years on the continent.
The quintessentially British chocolate will be brought home to Bournville, Birmingham where Dairy Milk was founded more than a century ago, following a £15m investment in new production line facilities at the original site.
It has been manufactured in Germany and other European factories since 2011.
Louise Stigant, UK head of Cadbury’s parent company Mondelez, said: “At a time when manufacturing in the UK is facing significant challenges, it has never been more vital to secure the long-term competitiveness and sustainability of our business.”
The £15m investment will increase production capacity at Bournville by 30 per cent.
This investment will continue the modernising of our production processes at Bournville and ensure we are meeting the need for a highly efficient and robust supply infrastructure for our iconic Cadbury Dairy Milk tablets.Louise Stigant, UK head of Mondelez
Andrew Mitchell, Tory MP for Sutton Coldfield, said: “It’s a welcome boost to our local economy at a difficult time – and for the city which invented Cadbury’s chocolate to the delight of millions.”
Trade unions welcomed the move, calling it a “vote of confidence in the UK workforce”.
Unite’s national officer for the food industry Joe Clarke said: “To complete consultations and negotiations to deliver this fantastic investment, even in the midst of the Covid restrictions, is a credit to the trade union representatives, the members and the business.”
Business secretary Kwasi Kwarteng described the move as “a sweet piece of news”.