Broadcasting icon Andrew Neil hinted on Wednesday at the possibility of former GMB co-anchor Piers Morgan joining the upcoming news channel, GB News.
Speaking to BBC News, Mr Neil who is chairman of the soon-to-launch channel insisted Good Morning Britain would be poorer show without the outspoken Morgan.
“It had always lagged way behind the BBC breakfast time show and people tuned in because of him,” said Mr Neil.
“It reminded me of the old days of Newsnight. People tuned in if Jeremy Paxman was doing it. If he wasn’t doing it it wasn’t so exciting and the same is true of GMB.
“It’s a real problem now for ITV that they’ve lost him,” added Neil. “The programme this morning was much more run of the mill, low key, kind of ordinary, so it’s going to be difficult for them to replace him.”
When asked about the possibility of Mr Morgan coming on board his new channel, Neil replied: “‘Piers would be a huge asset to GB News and we’ll definitely look at that.
“We haven’t started any negotiations yet but we would certainly be delighted to talk to him if he’s up for it.”
GB News has already recruited a multitude of prominent journalists and producers ahead of its official launch later this year.
Sky’s present Colin Brazier and TalkRADIO’s Dan Wootton have joined the ranks, in addition to Michelle Dewberry and former Brexit Party MEP Alex Phillips who also form part of the on-air team.
Euronews’ Darren McCaffrey and Guido Fawkes’ Tom Harwood have also been snapped up among others as the channel seeks to assert itself among Britain’s mainstream media.
Announcing its launch, GB News that it will “provide 6,500 hours a year of original news, opinion and debate”, planned to hire 140 people including 120 journalists across the entirety of the United Kingdom.
“It’s been two decades since the launch of a UK news channel like ours, especially one that’s creating so much unique content for the whole nation”, said GB News’ CEO Angelos Frangopoulos in January.
The channel promises to bring a “fresh approach to news, covering stories and issues that reflect the concerns and conversations of the whole UK.”