Woke Rowntree charities’ OTT woke slavery shame

Two charities associated with woke confectionary maker, Rowntrees have apologised for ancient links with slavery and have promised to pay reparations following a report by another organisation with Rowntree ties in the most extraordinary case of woke self-flagellation to date.

Charities, the Joseph Rowntree Foundation and Joseph Rowntree Charitable Trust were set up over a century ago from profits made by the family’s huge sweets business, which was founded in 1862. The report found historical links to slavery in the 19th and 20th centuries as the company imported raw materials produced by slaves off the coast of West Africa. The business also owned plantations in the Caribbean.

The Joseph Rowntree Charitable Trust issued a grovelling apology over Twitter for the “abhorrent” practices which took place centuries ago. The Trust continued that it would strengthen its commitment to racial justice in all aspects of the Rowntree business: grant-making, investments, governance and operations.

Another Tweet by the anti-poverty charity read: “We are committed to engaging with communities who have been affected by the harm caused by the Rowntree business, to develop a longer-term plan for restorative justice.”


The Joseph Rowntree Charitable Trust was a vocal critic of the Sewell Report which found that not only is the UK not institutionally racist, it is in fact a model for how the rest of the world should handle race relations.

The charity clearly felt its own research outweighed the independent race investigation, tweeting that it was “deeply disturbed by many of the findings and recommendations”, adding: “We know, from the work of many of our grantees, about the persistent and harsh realities of systemic racism in the UK today.”

The Sewell report found “a reluctance to acknowledge Britain has become open and fairer” and the Joseph Rowntree Charitable Trust seems to be the perfect case study for that thesis.